Zihan Yi, founder and CEO of Songxianxian, a national first-class registered nutritionist, has been focusing on the research and development of healthy food for 14 years. In 2020, he established Hangzhou Songxianxian Natural Seasoning Co., Ltd., creating a new track for matsutake seasoning in the seasoning industry.
4.2H - Hall B2
In 2021, Songxianxian was swept up in the influencer live-streaming trend and was forced into the spotlight due to an streaming incident. By 2023, Songxianxian had achieved profitability for two consecutive years, with a year-on-year growth of 300%. Its user base exceeded ten million, ranking first in the seasoning category on Tik Tok, and in the chicken essence categories on Tmall and JD.
Once a company falls into difficulty, reversing the situation can be extremely challenging. How did Songxianxian manage to establish a category of matsutake mushroom seasoning, turn losses into profits and become a leading brand in the healthy seasoning industry?