Xiao Ma Song (Yong Wang), the founder of Xiao Ma Song & Company, is a well-known strategic marketing expert, best-selling author, Bronze Lion Award winner of Cannes Lions International Advertising Festival. He used to work in the Economic Observer, Ogilvy & Mather, BlueFocus and other well-known enterprises.
Having worked as a chief marketing consultant of Dedao App and consulting partner of Xiaomi Koochang Institute, now Xiao Ma Song devotes himself to research on business strategy and brand marketing, and started his own consulting company in 2016, which primarily serves new consumer-goods brands, such as Yuan Qi Sen Lin, TASOGARE, Babycare, Luckin Coffee, Shizuren, and Xgimi.
The success of an enterprise is, in essence, the result of comprehensive factors. Branding or marketing is just one factor in business success, but not the whole story. All entrepreneurs who imagine success to be that simple have no respect for the laws of the business world.
How to do strategy planning? How to build brand asset? How to improve individual components of marketing? We are honored to have a marketing professional who has steered many neo-consumption brands and is known widely to traditional food and beverage brands to walk us into case studies.