Zihan Yi, Founder, CEO, Chief Product Officer and Chief Marketing Officer of Songxianxian. Focused on the research and development of healthy food for 11 years, Zihan Yi creates a new brand—Songxianxian in 2020. Songxianxian creates a new Matsutake seasoning track, and keeps being number one; 116% Tmall repurchase rate and 450% repurchase rate in the private domain. In December 2021, Songxianxian was awarded the "Top List of China's Most Growing Brands". Now Songxianxian has entered 2000 supermarkets and selling well. It is expected to enter 10,000 supermarkets in 2022.
Condiments have a "fandom" too! How to run a brand private domain to have millions of "super sticky" fans? How to achieve a 450% buyer retention in private domain? And what makes fans so "crazy" that they buy up a offline shelve?