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Oleg Beriev
Pack Talks
CEO of Mildberry
Founder of Yummy United
Oleg Beriev, Russian entrepreneur and brand-building expert, with over 25 years of experience in marketing and branding. Founder of the Mildberry Brand Building agency, co-founder of Russian Brand Consultancies Association, co-founder and president of Yummy United – company managed by kids.
Event Introduction
Pack Talks
· 12/20 (Day 2)
From Appealing to Branding
10:00
Creative Packaging as a Gateway to the Brand Ecosystem
"Kids Rule Here!"
This children's food company makes its brand strategy, marketing and packaging design decisions entirely by its target group - children. With the imaginative children's proposal competition, the strictly selected children board of directors, and the final launch of the coolest children products, the creativity-inspired brand ecology is then "successfully activated"!