Shiyao Chen is a core leading member of Kearney's Consumer Goods and Retail Practice in Greater China, with 10 years of consulting and industry experience with a focus on Consumer Goods and Retail. He has served a variety of local companies and MNCs across Food & Beverage, FMCG, Fashion & Apparel, Durables, and Retail sectors.
Mr. Chen specializes in the areas of corporate strategy, growth strategy, operations improvement and digital transformation, and has supported enterprise clients by driving business model innovation and capability uplifting along the entire value chain, covering product innovation, portfolio management, supply chain/operations, sales & distribution, branding & marketing, customer experience, etc. In addition, Mr. Chen is also actively engaged in topics of sustainability, organization & governance and M&A.
Mr. Chen holds a Bachelor's degree from Tsinghua University and Doctor degree from Cornell University, both in Engineering.
As consumer spending falls back to rationality, product price returns to its intrinsic value. What kind of products are customers willing to pay for? Products that customers see value in them, of course. Where does this perception of value come from?