Mr. Shengqiang Chen has been the General Manager of Tonghui Chain since 2012. During this period, inspired by the advantages of chain stores' centralized procurement, he has discovered a new supply model that could be applied to small stores and implemented multi-store joint procurement to obtain advantageous goods.

When it comes to 2014, with the rise of the industrial internet, Mr. Chen co-founded the Yijiupi. In the development process of Yijiupi, Mr. Chen continued to promote the company's strategic iteration and expansion, and completed many business expansion and innovation from 0 to 1.

After 7 years, Yijiupi has expanded from wine to all FMCG categories, and has covered more than 150 cities in 25 provinces across the country, accumulating millions of end-users, allowing settlers to better sell goods and allowing end customers to buy goods easier. Today, Yijiupi has become China's leading internet platform enterprise in FMCG industry.