Rachel Lee is the Commercial Director of Kantar Worldpanel China, focusing on the strategic development of the service and client satisfaction as well as leading new business development in the organization. Rachel joined Kantar Worldpanel in 1999 and accumulated 16 years of experience in consumer insight and business intelligence. She has worked with many multi-national and local clients across the FMCG industry in China and Asia region. From 2008 to 2010, she was the regional account director in Asia and was responsible for regional client development. Rachel was invited as a guest speaker in many international and domestic forums and provided a unique point of view of the market.
Tremendous changes have taken place in today's social and economic life, compounded by consequences imposed by Covid-19, lead to emerging needs in kitchen and on table. What changes has the new age brought to cooking and dining? How do we depict the profile of the younger generation of consumers? What can be done by the condiment industry, perceived understated and old-fashioned, to win the young taste buds?