Senior Specialist in Commercial Relations in FMCG/Retail Industry

10 years of experience in FMCG and retail industry;

Since 2015, Carl joined Advantage China. he is responsible for demand analysis, model building, project execution & control, data analysis, etc., and has gradually made Advantage become a top company and industry benchmark in the field of B2B Engagement Consulting, focusing on the benchmarking to promote the healthy and sustainable B2B relationship between suppliers and retailers in China.

Providing business relationship strategy insight and consulting services for the world's leading suppliers and retailers, including Procter & Gamble, Unilever, Coca-Cola, PepsiCo, Nestle, Walmart, Yonghui, JD etc.