Liu Chunxi, CEO of Inner Mongolia Yili Industrial Group Co., Ltd.; Member of the Academic Committee of the International Dairy Federation (IDF) China National Committee and Chief Expert of the Marketing Working Committee; Vice President of China National Light Industry Council; Vice President of Dairy Association of China (DAC); Director of the Belt and Road Dairy Alliance, DAC; Expert Member of China Dairy Industry Strategy Committee; Vice Chairman of China Dairy Industry Association; Vice President of China National Food Industry Association; Vice President of China National Advertising Association; and Vice President of China Food and Drug Industries Quality and Safety Promotion Association.
The release of Q3 financial report by dairy giant Yili Group ushers the dairy industry in China, or perhaps Asia as a whole, into the post-100 billion era. The financial results show that Yili achieved total revenue of 110.595 billion yuan in 2021, an increase of 14.15% year-on-year. Yili also exceeded the 100 billion revenue target set at the beginning of last year, becoming the first dairy company in Asia to exceed 100 billion yuan in revenue. Where can we find the next driver as dairy players move into 100 billion scale?