Cheryl Chen, CEO of Beyond Bubble (Shanghai) Food Tech Co. Ltd and CEO of Shanghai Morebuying E-commerce Co. Ltd
Ms. Chen has rich experience in FMCG food and beverage retail industry, and is currently the CEO of two companies.
She has been deeply involved in the food and beverage industry for 11 years, adhering to the mission of "committed to becoming a first-class enterprise of food and beverage trusted by Chinese consumers", and has continuously started her own business. She founded Shanghai Morebuying in 2016, and established Beyond Bubble in 2020, which has achieved nearly 100 million of revenue in two years.
At the same time, she is the "slash youth" of the new era. In 2021, she joined the short video, and has become an influencer on Tik-Tok (ID: 霸王龙雪柔).
From 1 to 10, from niche market to mainstream consumers, new brands and products need broader channel partners that welcome novelty. At the same time, disrupted by O2O, live-stream e-commerce, and DTC brands, traditional distributors must step up efforts to respond to new consumer needs.