Wang Zhengqi, Master of Finance from Wuhan University, joined COFCO in 1999 and became the youngest regional general manager of COFCO three years later. In 2008, he founded the personal brand "Golden Tree", which is positioned in the direction of high-end edible oil in corporate welfare, gifts and other channels; in 2012, Wang Zhengqi and his partners established Hao Teng International Trade (Shanghai) Co., Ltd., which is mainly engaged in imported snack foods and annual sales. The amount exceeds 90 million; in 2017, the Mo Xiaoxian brand was established, which is mainly engaged in self-heating hot pot, self-heating rice, hot and sour noodles and other convenience foods, with a three-year revenue exceeding 400 million. In the national sales ranking for the first half of 2019, Mo Xiaoxian ranked second only to Haidilao. In 2020, Mo Xiaoxian has completed tens of millions of yuan in Series A financing, and "Hoteng International Trade (Shanghai) Co., Ltd." officially changed its name to "Shanghai Mo Xiaoxian Food Co., Ltd." to focus on the convenience food track.