Mr. Meng Zi is the assistant director, head of the consumer group, chief analyst of the food and beverage & cosmetics sector of Guotai Junan Research Institute. He won first place in the New Fortune Best Analyst Awards 2016-2018. He is good at analyzing consumption changes, channel, and marketing model change through underlying logic such as demographics and technological advancement, and has in-depth research on food and beverage/internet/emerging consumption and etc.