Mr. Jason Yu specializes in consumer panel research with over 20 years of substantial experience in serving both manufacturers and retailers in Asia and Europe. He started his current role as General Manager of Kantar Worldpanel in Jan 2008. He is responsible for overall commercial and operation in mainland China and Taiwan, focusing on the strategic development of the service and client satisfaction.  Mr. Yu also sits on the Worldpanel Asia regional board.  He joined TNS in 2002 and was responsible for key client development in China, UK, and Asia region.