Sijing graduated from the School of Journalism, Peking University, majoring in Advertising. With over ten years of working experience in advertising and marketing, she has a profound insight into the digital marketing field. Joined Tencent in 2011, Sijing is currently serving as the Director of Consumer Product Planning in Tencent Marketing Solution, leading the team in digital marketing and business solutions in the Food and Beverage industry, Beauty industry, Sports Clothes industry, among others. She not only concentrates on the innovation of consumer products online business solutions but also pays attention to the integrated digital marketing of social networks, video, music, etc. Based on Tencent’s industry-leading social network, digital content, and business, Sijing has provided online-to-offline integrated marketing solutions for many top-tier renowned and rising brands. Before joining Tencent, Sijing has been in charge of the business of sports marketing and sponsorship in IPG Group.