Aki has worked in internet marketing related roles for the past 15 years. Having experienced the rapid developments of the internet and later on, the mobile internet, he has participated in the commercialization developments of many forms of media and channels such as web portals, videos, games, social media, e-commerce, etc. Currently, the Vice President of Zhihu is responsible for the advertising and content marketing business of Zhihu.

In 2004, Aki started working for NetEase, and was later responsible for strategy for the northern China region. He successfully commercialized NetEase products such as NetEase email, NetEase photo album, the “Fantasy Westward Journey” game, and others. As General Manager of the National Marketing Center of Phoenix New Media between 2010 and 2015, Aki oversaw marketing related activities such as the marketing strategy, planning and communication of the commercial market for the northern, eastern, and southern regions of China. In 2013, he led a team to implement a new way of marketing, “native advertising”, and became the first to pioneer the native advertising in China and successfully implement it in China.

In May 2015, Aki joined Yidianzhixun as Vice President and was responsible for its commercialization and marketing business, including creative marketing design, market expansion, advertising strategies, industry research, industry communication, and advertising implementation, and others. He led the Yidianzhixun commercialization team in developing “SmartFeeds” system, a breakthrough achievement in the intelligent innovation of news feed advertising, and created a series of campaigns that have become classic cases in digital marketing.

Aki joined Zhihu in July 2019 as Vice President, and is responsible for advertisement and content marketing business of Zhihu’s brand customers.