Berton Wu is the Director and Solution architect of Augmentum, responsible for enterprise digital innovation, organization process optimization and information security control. He has more than 17 year experience in software development, system security, digital marketing and brand member operation, helped World class retail brands to carry out digital innovation, and accumulated profound experience in D2C (Direct to Consumer).

- Has world-class software product development experience. In his early stage of career, participated in the development of key modules of U.S. 911 mission critical system.

- With rich experience in cloud computing, virtualization and fault-tolerant technology, built a highly available open-source cloud platform for the Global No. 2 fault-tolerant technology company, and helped the company to become the leader of edge computing industry.

- Led team to develop an ERP system for a SME (Small Medium Enterprise) including Human Resources management, Financial analysis, Procurement and Operation process management.

- Committed to digital innovation in the retail industry in the recent five years. Accumulated abundant consulting, development and operation experience in D2C, helped clients to implement over 150 social campaigns.