Mr. Changshu is currently the person in charge of the Marketing Strategy of bilibili Marketing Center. He is fully responsible for the marketing strategy and commercial value mining based on the combination of content, product and brands. He is fully committed to leading the team to strengthen the Content Creator marketing ecology and empower the value of brand content marketing.

Before joining BILIBILI, Mr. Changshu worked in well-known companies such as WPP and Alibaba, and was deeply involved in the fields of Traffic Operation, User Operation, Brand Marketing, Content Marketing, etc., especially in the field of Brand Marketing and User Insight. He also has unique insights and innovative pursuits on how to communicate with the Gen-Z through the language of interest.