Ms. Chen serves as Brand Director of AMBROSIAL in Liquid Milk Division of Yili Group, and takes full charge of the overall strategic planning, brand marketing and product line development business of AMBROSIAL Brand. As one of the founding members guiding the development of AMBROSIAL brand, Ms. Yanru Chen has rich experience in the dairy FMCG field, and has successfully led AMBROSIAL to somebody from nobody, and build a super brand of RMB20 billion value.

Ms. Chen has devoted to marketing innovation, and focused on the building of tangible and intangible assets of AMBROSIAL Brand. Through the combination of digital private traffic building and tangible IP, Ms. Yanru Chen has built a complete marketing link of DTC mode, which facilitates the brand building toward the young generation. At the same time, through the incubation of several impressive brand cross-border cooperative marketing events, AMBROSIAL has become a phenomenological topic and exposure in the manufacturing industry. Ms. Chen has led AMBROSIAL to win a number of prestigious awards at home and abroad, including German IF Product Design Award, IAI INTERNATIONAL ADVERTISING AWARDS, Dairy Innovation Award of FoodBev Media, which was highly recognized by professionals and amateurs.