Robert Chang is the founder of GenBridge Capital, a consumer fund specializing in investing in China's next generation of consumer brands, retail, and service platforms. GenBridge's vision is to empower China’s next generation of consumer champions. Its first fund - GenBridge Fund I - has invested $500 million to back a number of up-and-coming brands / retailers such as Qiandama Fresh, Shiyuedaotian Rice, Guoquan Hotpot Supplies, HIMO Photo, among others.

Robert has over 15 years of consumer investment experience. Prior to founding GenBridge Capital in 2016, he participated in JD.com's Series A investment while at Capital Today, later joining as the Head of Strategy & Investment and Private Brand Business at JD Group in 2013. Robert possesses in-depth insights into successful consumer and retail businesses, especially accelerating exponential growth by leveraging China's online super-platforms.