Prior to joining McCann, Emily was the CMO for Starbucks China, where she led marketing, sales, loyalty, customer engagement, and the digital ecosystem (ecommerce, loyalty, payments, partnerships). Her teams tripled digital tender across stores, helped open the Starbucks Shanghai Roastery, and launched the brand’s delivery program. 
Before joining Starbucks, Emily was the Chief Commercial Officer for InterContinental Hotels Group, Greater China, where she was responsible for all commercial functions across Greater China. Looking after 320+ hotels and a team of 5,200 Sales & Marketing members, Emily spearheaded the market share turnaround of six hotel brands and the contribution mix of three loyalty programs. She also invested in building new BI and Digital capabilities and differentiated the group with a focus on Branded Guest Experiences.
A strategic business leader with 22+ years of experience, Emily is known for crafting O+O customer experiences and cross-cultural team leadership. She began her career at Procter & Gamble and Apple.
Emily sits on the board of SOS Children’s Villages and last year, took a year off to write a book called “The Spare Room,” the topic of her first TEDx Talk.