Ms. Jiang Xiaoyun, the founder and CEO of MIK, as a wine marketing person who has been deeply engaged in the wine industry for many years, has felt that the wine market is becoming more and more low-grade, healthy and casual several years ago. It is precisely because of the deep understanding of the wine industry and the aversion to the traditional irrational drinking market that the idea of making an innovative rice wine in line with the modern consumption concept was spawned. In 2014, the traditional rice wine was boldly innovated and the young MIK brand was created. MIK is the initiator and leader of the new generation of rice wine. It is a wine brand committed to providing a new generation of wine and drink products with Chinese flavor. Adhering to the original intention of inheriting Chinese ancient wine culture, we adhere to the use of high-quality raw materials and the original full fermentation craft, which is close to the taste preferences of urban young people.