Yan Xiong joined Renren.com and later served as the East China strategy director of commercialization department, serving clients in daily chemical, FMCG, automobile and other industries, providing digital marketing solutions for many international and domestic advertisers; In 2016, she joined Particle News , served as the content marketing director, led the team to build the first 'youth channel’ on the mobile terminal, and completed the full-link innovation from user products, column operation, video IP creation, community activities to brand commercialization and revenue generation;  She later successively served in Zhihu, Maimai and other content community platforms and had constantly been expanding the Internet industry.

Currently, she heads the resource strategy of advertising division in Xiaomi, responsible for the integrated marketing business of Xiaomi OTT, AIoT, Xiaomi community, Xiaomi Home and other core innovative resources.