Entering into research industry 20 years ago, Hao has got his feet deep into marketing research.

He has a rare all-around insights on marketing research gaining through his positions as fieldwork department leader, research director, and client director.

He has received professional and systematic research trainings from Ipsos, regarding U&A, concept/ pack/ product test, shopper study, CSR, brand tracking and etc., and accumulated rich experience from related projects after.

More importantly, clients and team love to work with him because of his solid research skills and rich research experiences.

In the meantime, he is also an active observer on food and beverage industry. In 2020, he presided over the release of reports including” 2020 Healthy Eating Trend Insights-NFC Juice”, “2020 Healthy Fast Food Research”, “2020 Healthy Drink Research”, “2020 Healthy Snacks Research”, “Tea Taste Preferences and Consumption Preferences of New Consumers born in the 1990s” and so on.