Kiki has years of experience in brand consulting and media. Driven by the mission to advocate a plant-based lifestyle, she founded Planet Green, which become the most popular plant-based restaurant among young people in Shenzhen in 2017. To provide plant-based diet for more Chinese, Kiki founded STARFIELD in 2019. With the mission of empower humans and nature through food science and technology, STARFIELD provides the most delicious plant-based meat as a bridge to introduce sustainable lifestyle to more people in a cool and trendy way preferred by the young. STARFIELD strives to be the leading company in the plant-based alt-meat sector in China and has collaborated with over a hundred brands, including Heytea, Dicos, Tim Hortons, FamilyMart etc., and has entered over 5500 F&B outlets nationwide.