Sijia Chen mainly focuses on investment in growth projects of consumer goods brands such as food and beverage. Suning Ecological Chain Fund is a wholly-owned fund of Suning Group. It is mainly established around the Suning Group's smart retail strategy. It uses Suning's online and offline channels to complete the branding of the Suning ecosystem. It has a wide range of new channels and new retail in the field of pan-consumption and always invests in projects with growth potential. Historical investment cases include: Freemud Technology, Deepexi Technology, FamilyOne and so on.
Before joining Suning Ecological Chain Fund, Ms. Chen worked at Jiayu Fund, participated in the research and financing of consumer goods industries such as beauty, personal care and home cleaning, and holds a bachelor's degree in economics from Shanghai University of International Business and Economics.