WITH A BACHELOR DEGREE IN JAPANESE IN CHINA AND A MASTER IN BRAND MANAGEMENT IN INSEEC BUSINESS SCHOOL IN PARIS, WANFEN STARTED HER CAREER FROM EVENT AGENCY IN 2009,  THEN HAS JOINED BETC DESIGN PARIS IN 2013.

AS A STRATEGIC COORDINATOR, SHE WAS WORKING CLOSELY WITH PARIS AND SHANGHAI TEAMS AND EXCLUSIVELY FOR ASIAN PROJECTS, FROM BRANDING STRATEGY, VISUAL IDENTITY CREATION, PRODUCT AND PACKAGING DESIGN, TO COMMUNICATION FOR LOCAL AND GLOBAL CLIENTS IN LUXURY, BEAUTY AND HOSPITALITY INDUSTRIES, SUCH AS LVMH, L'ORÉAL, PECHOIN, HUAZHU GROUP ETC.

AFTER AN ENTREPRENEURIAL EXPERIENCE BY CREATING A LIFESTYLE PLATFORM IN SHANGHAI, WHICH HAS BEEN INVESTED BY CHINA DATA GROUP BETWEEN 2018 AND 2019, WANFEN CAME BACK TO BETC TO ENHANCE AGENCY BUSINESS EXTENSION IN ASIA FROM JUNE 2019.