Ms. Sena Liu joined Mengniu in July 2019. She has always been committed to the innovation and reform of the food industry and always loves the development and innovation of products, because she firmly believes that good products can deliver happiness and bring about changes in life. Since joining Mengniu, she has started the innovation process reform within the enterprise；starting from the thinking mode of user co- creation, she opened up the track of children's yoghurt and students' functional yoghurt in the subdivided market; within one year of Mengniu, she has quickly set up an innovation group, successfully incubated the students' Functional Yoghurt products, and reserved the new children's yoghurt for listing. Before that,

Sena has been in one of Top DTC innovation companies in China. In order to achieve the ultimate user experience, she led the team to visit more than 80 domestic OEM factories, built a flexible supply chain production system covering yogurt, snacks, functional foods, sports foods and beverage; and successfully operated the listing of meal substitute, bread, granola, cereal powder, zero calorie sugar and other products.

Sena said that she is a lunatic in the food industry and integrates every aspect of her life into all aspects of product development. She believes that touching product experience is a sacred thing and hopes to go further with this belief.

Sena studied in Lund University, Sweden, and completed the study of the whole food industry chain while studying abroad, and obtained the development of innovation projects of probiotic development company Probi and packaging production company Tetra Pak in Sweden.

Sena is a very enthusiastic and passionate food person. In the future, Sena hopes to work with every food person to bring a better future to the food industry.