TASTE ROOM Funder& Product manger
MA-Graphic Branding & Identity , LCC(London College of Communication), UAL (University of Arts London)
BJCP (Beer Judge Certification Program) Recognized Beer Judge
As a professional in graphic branding, I started our own craftbeer brewery Taste Room with my partner in 2015, Hangzhou. In 2017, our first commercial work Osmanthus Wit was released. Infused with our Chinese people’s understanding of craft beer, the taste and visual experience were re-designed to have both oriental and western aesthetic perception. Osmanthus Wit has been one of the most popular craft beer in China and won a gold medal in International Beer Cup in Japan, 2019.