Speakers
Hao Cheng
Executive Director
Ipsos in China

Entering into research industry 20 years ago, Hao has got his feet deep into marketing research.  
He has a rare all-around insights on marketing research gaining through his positions as fieldwork department leader, research director, and client director.
He has received professional and systematic research trainings from Ipsos, regarding U&A, concept/ pack/ product test, shopper study, CSR, brand tracking and etc., and accumulated rich experience from related projects after.
More importantly, clients and team love to work with him because of his solid research skills and rich research experiences.
Industry: foods and beverage, personal care, home care, electronics, health care, apparel, wine and spirits, communication engineering, vehicle, real estate, media, education and etc.