Christophe Pradère - CEO & Founder BETC Design - A multi-cultural designer

After studying international marketing in Paris, Berkeley, and Tokyo and completing a design degree of interior and Product Design at the Domus Academy in Milan, Christophe continued his globetrotting life by moving to Asia to begin his professional career as a Brand Design Manager.
At the end of 2000 in Paris, Christophe founded a global design entity on the innovative industries market that he created BETC Design. Today, Christophe develops his brand experience through a holistic approach that combines the social sciences and a global creative strategy. By drawing on all the different specialisms of the design industry, he focuses his reflection through the brand Rituals (products/services/places).
Christophe also lectures at the Parsons School for Design, IMF, and the ‘Arts Deco’ and carries out numerous assignments abroad.