Xuewei Lin, Director of Content Marketing Department at Brand Center of Baicaowei. He has 10 years experience in FMCG marketing and has a deep understanding of Internet and e-commerce marketing. He joined Baicaowei in 2014 and has been responsible for all entertainment marketing, artists management and media distribution of the brand. He has been in charge of the brand spokesmen cooperation with Yangyang and Yiyang Qianxi, film and TV series implantation like Eternal Love and The First Half of My Life, and creating three brand own IP contents including the Foodie Festival, the Food-Eating Performance and The Snacks Show.