Kelly Zhang, DGM of Vertical Sales & Operation Department at Tencent Marketing Solutions, is responsible for business operation and strategic planning of advertisers. Based on the specific commodity trading industry characteristics as well as the chosen business model, Kelly opens a link between advertising traffic and transactions, realizes the connection between advertising and business, and continuously works towards building an understanding of the goods and the users while helping brands acquire valuable digital assets.
Kelly is an expert in digital media planning and sales. For 20 years, she has always concentrated on industry trend insight and advanced marketing practice and accumulated rich experience in digital marketing. She is also a frequent keynote speaker at industry events.
Since starting her career at Tencent in 2009, Kelly has successively served as Planning Director of the Planning & Delivery Department and Sales Director of South China under the Tencent Online Media Group. Kelly has led her team to outstanding success in digitalization by integrating Tencent’s lineup of products and enriching and communicating Tencent’s digital marketing methodology. With her clear industry insights and business acumen, she has helped clients achieve their goals and has earned their trust.
Before joining Tencent, Kelly worked at 21CN, Netease and Thousand Rubber Group.