Grant Li, founder and creative director of L3branding, who has worked at Fabrica, the communication research center of the Benetton Group, and Lava Design of Netherlands. After founding L3branding in 2014, Grant provides his creativity for many companies such as Coca-Cola, Mengniu, Nestle, Baidu, Tencent, COFCO, NBA, Mead Johnson, and brings more than 10 billion additional value to the brand through his design. In 2018, L3branding became the only Coca-Cola global tier-one creative partner in China. He also won numerous international awards and recognition, including two gold Pentawards and two bronze Pentawards, IF Awards, One Show-Excellent Award, Japan's Top Allow Asia, Golden Pin Design Award, GDC Award and so on.