Isabella Hsu is the CEO of Simba Events and the Head of Content of FBIF. She has exceptional capabilities of integrating resources and has worked over 30,000 hours in the international forums and awards planning. Initiated and led by Isabella, the FBIF has become one of the most influential industry forums in Asia-Pacific within five years, and it has received active participation and high recognition from the senior executives of various global top food companies such as Nestle, Unilever, Coca-Cola, PepsiCo, Campbell Soup, Danone, Cargill, DuPont, Tetra Pak, Firmenich and etc.. Besides, Isabella has a broad view and great passion for the food and beverage industry. She and her team are committed to exploring and sharing the world's most insightful and successful business cases to inspire the industry insiders and broaden their horizons, ultimately promoting the positive development of the industry. In addition, with keen intuition and insights into the market, Isabella is skilled at judging the market potential of certain products from the perspective of consumers.