Liu Xu, the incumbent Deputy Secretary General of the Light Industry Enterprises Investment & Development Association of China (CNLI) and the head of the investment and financing sector of China Food and Drinks Fair (CFDF), has more than 10 years of experience in enterprises service in the industries of food, beverage, dairy products, wine, additives, ingredients, etc., has organized nearly 100 “investment and financing” activities in the food industry, is an industry advisor for many brokers, private equity funds, and financial institutions and has rich hands-on experience in equity financing. In recent years, under the guidance of the Ministry of Industry and Information Technology and the China National Light Industry Council, Liu Xu has carried out the strategic work of "increasing varieties, improving quality and developing brands" to drive the upgrading and innovation of food companies and promote the development of growing brand enterprises.

CNLI, founded in 1995, is the only state-level social organization dedicated to investment and financing services and business development in the Chinese consumer goods industry.

CFDF, started from 1955, is known as the "barometer" of the Chinese food industry. It is a time-honored, large-scale and far-reaching exhibition in China's food, beverage and wine industries.