Mr. Bin Xue has more than 20 years’ experience of supply chain management and product lifecycle management in retail and FMCG industries. He leads new product development, QA, and global sourcing functions at Chic Foods, where he is Vice President of R&D.

As the head of R&D, he leads product innovation and new product development teams in HPP technology research as well as commercialization of HPP new products. Chic has developed and produced high quality HPP juices with the best fruit raw materials selected through screening and sourcing globally. Chic Foods has launched HPP juices in the biggest food and beverage markets such as US, Europe, Australasia, and China.