Zafka Zhang is the co-founder of China Youthology. He is also a sound artist and experimental musician.

Founded in 2008, Youthology has grown into a leading marketing consultancy in China and the most well-known institute focused on the Chinese youth market. With the vision of“Youth Driven Change” and roots in sociology and anthropology, Youthology connects youth culture with business innovation and help brands gain insight into youth trends. Through innovative strategies and actions, Youthology aim to partner with businesses and youth to create a future together.

Youthology serves Alibaba, Tencent, Huawei, Coca-Cola, Nike, Procter & Gamble, L'Oreal, Unilever and other top international and domestic  brands, providing consumer insights, consumer trend tracking, brand strategy, marketing communication, and product innovation strategy, as well as consumer connection and co-creation, to help brands win with youth and stay ahead of trends.