Amy Chen is the Sr. Marketing Director of JD Cloud, in charge of the marketing communication of cloud computing business unit. Prior to joining JD Cloud, she has held multiple senior marketing positions in Lenovo, Microsoft, Coca Cola and Reckitt Benckiser. This diverse range of roles has equipped Amy with a wealth of cross-regional, multi-industry, B2B and B2C experience. Amy’s career has been built on key marketing touchstones, campaigns which seep and permeate the public consciousness, achieving true stickiness and digital/social engagement, while delivering lasting brand value. At Reckitt Benckiser, Amy built up the official Durex Sina Weibo platform, widely imitated and studied as an essential piece for best practice playbooks in the marketing industry. At Coca-Cola, Amy was the main lead for the 2013 “Share-A-Coke” summer digital campaign, which won both the prestigious Grand Prix Effie Award and the 6th ROI Festival 2013 Gold Award.