Maple Zhang has nearly 20 years of experience in industry and management consulting, he has worked as senior management positions in consumer goods companies such as Strategy Director for British American Tobacco Asia-Pacific, and has served with many of the topic international and domestic customers in the consumer goods consulting business. He has accumulated profound experience in many areas, such as consumer goods business market strategy, digital transformation, business innovation and so on.

Maple has a MBA degree from Dartmouth College, and a master degree of Economics from Fudan University.