Mayank Trivedi is a FMCG industry veteran of 27 years with a focus on Food & Beverage. He has worked with Nestle, the World’s largest Food & Beverage company, in India, Switzerland, Saudi Arabia, Iran, Iraq, United Arab Emirates, Lebanon, Syria, Yemen, Bahrain, Qatar, Kuwait, Jordan before arriving in the Greater China Region, first with Taiwan and then in Mainland China as President & CEO of Nestle Xiamen Yinlu Foods Company, which is one of the leading food & beverage companies in China with a turnover of more than RMB 10 billion and a wide range of products under the Yinlu and Nestle brands like peanut milk, congee and RTD coffee.