Kiki Fan is GM of Key Account Management in Tencent Online Media Group with responsibility of leading major sponsorship and partnering initiatives for top brand advertisers. By driving digital marketing solution with greater media integration and innovation derived from in-depth understanding of clients’ demand, to help advertisers achieve their business objectives and vision. Kiki worked as GM of Planning and Implementation Department in Tencent before, responsible for the integration of product resources and providing digital marketing solution through Tencent MIND.

Kiki worked in Nielsen from 2002 to Mar 2016, as Managing Director of Nielsen China, consistently gaining praise for Consumer, Media and Retail expertise as well as close client engagement. Kiki’s extensive market knowledge, deep insights and business acumen have translated into significant growth for countless local and multinational companies. As an invaluable asset for organizations looking to win in China, Kiki is frequently invited to speak at relevant forums and events.