He is one of the Founding Partners of Nature Goodness Group of Companies, Malaysia, and serving as Managing Director of Nature Goodness China for the overall management affairs of the Group in China. He is one of the earliest practitioners in Malaysia frozen durian industry. He is Chairman of Malaysia-China Durian Industry Association (Malaysia), and China MarketAdvisor of Malaysia Durian Exporters Association (MDEA). He is also the person-in-charge in the Nature Goodness Group for R&D matters on durian derivative products. He has written a non-publicized technical manual 《Malaysia Frozen Durian Production Application & Operation Practice》in 2016 and played an advisory role in durian derivative productions for many catering companies in the past.