Alick Zhou, President of Ipsos China has got great insight of  consumers and deep analysis of business in China with 22 years marketing experience. His experience focused on innovation, forecasting, brand and market segmentation research etc. He is proficient in various research tools and models. He has got rich experience of marketing research, especially in FMCG, Retail, and so on. Now he and his team serves many domestic and foreign customers in marketing research, such as P&G, Unilever, Loreal, Danone, Jahwa, and so on and also keep good relationship with them.

His marketing research career was started from P&G and joined Ipsos in 2000 as General Manager of Ipsos Shanghai, Vice President of Ipsos China, Managing Director of Ipsos China, Senior vice president of Ipsos China, CEO of Ipsos China from 1st Jan. 2011.

Alick graduated from Tsinghua University and got EMBA from CEIBS. He is one of ESOMAR members.