Samir is currently the director of global design for Mars Wrigley Confections, leading a team of designers & innovators who provoke our business to think bigger about market opportunities, at the same time we deliver iconic brand experiences. 

Previously, Samir was the Director for the Future Innovation Team for Mars Global Chocolate. In this role he is responsible to define the future innovation program for Mars Global Chocolate Segment to solve wicked problems facing the category.

Samir has over 25 years in product development experience from around the world (USA, Germany, Egypt, UAE, Saudi Arabia, & India) across several categories including food products, and has worked on some of the major launches in the industry.  His career spans blue-chip companies such as P&G, Kraft and Mars Chocolate.

Samir is also a Mars expert in design thinking and innovation process & tools, as well as a frequent speaker in innovation forums locally & globally.  Samir graduated from the American University in Cairo in 1993 with a B.Sc. in Physics and a minor in computer science; Samir also attended the launching new ventures executive education at Harvard 2013.