With an extremely tender bottom, CharlieHoare got off his bikeafter a year having cycled 10,000 miles from Malaysia toLondon raising moneyfor the mental health charity SANE. Switching the saddlefor sap (but stillwanting to satisfy his need for healthy living) Charlie thenmoved onto hisnext challenge - co-founding TAPPED birch water.

Charliemet his co-founder, Paul Ledererwhilst working at Innocent Drinks and theyhave taken TAPPED from nothing to abusiness with RSV of ￡250,000 in it's firstyear. They are building the treewater category, educating consumers aboutalternative sources of healthyhydration, whilst creating value for retailers.Charlie still cycles to work.