Born and raised in Milan, Italy. I got a degree in Political Science at Università Statale di Milano, then in 1996 I cofounded Prima Pagina, a medium sized PR and digital communication agency. After 17 years managing the company and a great team of marketing professionals, I left my city and moved to South East Asia. In 2015 I founded Bugsolutely, a start up specialized in edible insect based processed food. I am a founding member of Woven Network, British edible insect association, and the President and founding member of the ASEAN Food and Feed Insects Association (www.affia.org). I have a monthly column on Food Navigator magazine, Asia edition, about edible insects.