Speakers
Robbie Zhang
Director of marketing & strategic department IFENG.COM.
Director of marketing & strategic department IFENG.COM.

Master of Science, Royal Holloway, University of London.  

Zhang has 8 years’ experience in media marketing area. He has been working for IFENG.COM since 2011, and mainly participates in the commercial marketing related work. During this period, he has taken part in creating more than 200 marketing cases, and has gotten more than 500 both national and international awards for IFENG’s marketing campaigns.

As director of marketing & strategic department, Zhang is currently responsible for work concerning IFENG’s marketing strategy, commercial marketing, business development and other related work. Meanwhile, he is in charge of operating IFENG’s institute of native marketing. He devotes himself to upgrade native marketing concepts through technical drivers as well as create Chinese brand marketing plans, innovative public welfare, and other branding projects.