Kaya Qin is senior director of Alibaba Strategic Partnership Development, one of the key strategic focus of Alibaba business. Before this assignment, she was the head of marketing for Alibaba Cross Border B2C Business Unit.

Kaya has 10+ years of marketing experience starting from Procter & Gamble Greater China, followed by Alibaba. She has deep understanding of China market, consumer and how brands can reaccelerate the business growth in China leveraging digital transformation.

Kaya is iconic brand builder and innovator with expertise in defining core brand’s visual identity/assets and translating this across consumer touch points,  and leading game changing product initiatives across multiple categories in P&G. She has strong analytical skills to understand landscape/business challenges and leadership in developing core brand strategies & plans. With the experience in Alibaba, she extends herself as eCommerce  pioneer driving digital innovations with top brands across categories with many successful cases.