China CMO Columnist.

Accomplished digital strategist and digital transformationevangelist in both B2C and B2B areas with 15 years’ successful businessmarketing and communications, digital marketing, mobile & e-commerce,customer experience design and digital transformation expertise developing andexecuting all aspects of marketing campaigns and digital transformationprojects to influence brand reputation and support organic and disruptivebusiness initiatives. His experience includes digital transformation programsand consultancies in Edelman, GE, VolvoCE, Starbucks, Deloitte, and Philips.