Pierre-Alain, a Swiss national, holds a Master Degree in Economics and Finance from the University of Geneva, Switzerland. Pierre-Alain started his career at Firmenich SA in Geneva as a management trainee in 1996. In 1999, he moved to Shanghai to develop our flavor market entry strategy in China. He returned to Geneva in 2002 to assume various strategic roles (e-Business Manager, Business Excellence Manager, Global Account Director). In 2007, he took the leadership of our Savory Business Unit in Europe. In March 2012, Pierre-Alain Ceralli was promoted as VP Flavors China and returned to Shanghai. In June 2013, he was promoted as North Asia Flavor Vice President and became a member of the Executive Committee and Senior Leadership Team of the flavor division. He has a very specific view of the North Asia Food & Beverage markets, interacting with Fortune 500 FMCG companies and developing strategic partnership with leading Japanese, Chinese and Taiwanese Food & Beverage companies operating in the region to enable disruptive consumer winning food & beverage innovations.

In 2015, Pierre-Alain joined Mengniu Dairy Group in China, the 11th largest dairy company in the world to assume the role of VP R&D and Innovation. Pierre-Alain Ceralli is a member of the senior executive committee and reports to the Group CEO.